¹ú¼ÊȨÍþ°ñµ¥Ðû²¼£¬4118ÔÆ¶¥¼¯ÍÅÈÙµÇ2024È«ÇòÈíÒûÁÏÆ·ÅƼÛÖµ50Ç¿
2024-11-12
ȪԴ£ºÍøÂç
¿ËÈÕ£¬¹ú¼ÊÆ·ÅÆ¼ÛÖµÆÀ¹À×Éѯ»ú¹¹Brand FinanceÕýʽÐû²¼ÁË¡°2024ÄêÈ«ÇòʳÎïºÍÒûÁÏÆ·ÅÆ¡±¼ÛÖµ±¨¸æ£¨Food & Drink 2024£©¡£4118ÔÆ¶¥¼¯ÍÅÓëÊʿڿÉÀÖ¡¢ºìÅ£¡¢Å©ÃñɽȪ¡¢¼ÑµÃÀÖ¡¢¶«ÅôÌØÒûµÈ×ÅÃûÆóÒµÒ»ÆðõÒÉí¡°È«ÇòÈíÒûÁÏÆ·ÅƼÛÖµ50Ç¿¡±£¨Non-Alcoholic Drinks 50£©°ñµ¥¡£
¾ÝϤ£¬BrandFinance½ÓÄɵÄÊÚȨ½ÚÔ¼·¨£¨royalty relief£©À´ÆÀ¹ÀÆ·ÅÆ¼ÛÖµ£¬ÕâÒ»ÒªÁìÊг¡Õ½ÂÔ¡¢Á¢ÒìÄÜÁ¦¡¢¿ÉÒ»Á¬Éú³¤ÌåÏֵȶà¸ö·½ÃæÆÀ¹ÀδÀ´Ê¹ÓÃÆ·ÅÆËùÓ¦Ö§¸¶µÄÔÊÐíÓöȡ£Òò´Ë£¬°ñµ¥²»µ«·´Ó¦ÁËÆ·ÅƵÄÄ¿½ñÊг¡ÌåÏÖ£¬Ò²¿ÉÒÔ¿´×÷ÊÇÐÐÒµÔ¶¾°µÄÒ»ÖÖÕ¹Íû¡£ÓÐÒµÄÚÈËʿָ³ö£¬°ñµ¥±³ºóÏòÍâ½çչʾÁË4118ÔÆ¶¥¼¯ÍŵÈÃñ×åÆóÒµÔÚÆ·ÅƼÛÖµºÍÆ·ÅÆ½¨ÉèÉϵÄÁ¢Òì̽Ë÷£¬Í¬Ê±Ò²Ó¡Ö¤ÁËÖйúÆ·ÅÆÔÚÍÆ¶¯¸ßÖÊÁ¿Éú³¤Àú³ÌÖÐÈ¡µÃµÄ·á¸»Ð§¹û¡£
´Ó¾µäµ½Á¢Ò죬´òÔì¸ßƱðÀë²ÎïÂѰ×ÒûÆ·
Ëæ×ÅÏûºÄÕß¶Ô¿µ½¡ÒûʳºÍ»·±£ÒâʶµÄÒ»Ö±ÌáÉý£¬Ö²Îï»ùÒûÆ·ÒÑÖð½¥³ÉΪÊг¡µÄг衣ÕâÒ»ÏûºÄÇ÷ÊÆ²»µ«Íƶ¯ÁËÖ²Îï»ùÒûÆ·Êг¡µÄÅÉú³¤£¬Ò²Îª4118ÔÆ¶¥¼¯ÍŵÈÖ²ÎïÂѰ×ÒûÆ·Æ·ÅÆ´øÀ´ÁËØ¨¹ÅδÓеÄÉú³¤Ê±»ú¡£
Ö²Îï»ùÒûÆ·ÒÀ¸½ÆäÆæÒìµÄ¿Ú¸ÐºÍ¸»ºñµÄÓªÑø¼ÛÖµ£¬Ó®µÃÁË¿í´óÏûºÄÕßµÄÇàíù¡£Ïà½ÏÓڹŰåµÄ¶¯ÎïÔ´ÒûÆ·£¬Ö²Îï»ùÒûÆ·¾ßÓиüµÍµÄÖ¬·¾ºÍµ¨¹Ì´¼º¬Á¿£¬Í¬Ê±¸»º¬ÉÅʳÏËάºÍάÉúËØµÈÓªÑøÒòËØ£¬ÕâЩÓÅÊÆÊ¹µÃÖ²Îï»ùÒûÆ·ÔÚ¿µ½¡ÒûʳÁìÓòÕ¹ÏÖ³öÁÉÀ«µÄÊг¡Ô¶¾°¡£
ÔÚÒûÁÏÕâÒ»±»ÓþΪ¡°³¤ÆÂºñÑ©¡±µÄ»Æ½ðÈüµÀÉÏ£¬4118ÔÆ¶¥¼¯ÍÅÒÀ¸½Æä׿ԽµÄÆ·ÅÆÊµÁ¦ºÍÁ¢ÒìÄÜÁ¦ÍÑÓ±¶ø³ö¡£
×÷ΪÖйúÖ²ÎïÂѰ×ÒûÆ·µÄ´ú±íÆ·ÅÆ£¬4118ÔÆ¶¥¼¯ÍÅÔÚÖ²Îï»ùÒûÆ·Õâһϸ·ÖÁìÓòÊг¡ÖÐÕ¼ÓÐמÙ×ãÇáÖØµÄְλ¡£ÆäÈÍ·²úÆ·4118ÔÆ¶¥¼¯ÍŲ»µ«ÎªÆ·ÅƵÓÚ¨Á˼áʵµÄÊг¡»ù´¡£¬¸üÓ®µÃÁËÏûºÄÕߵįձéϲ»¶ºÍÐÅÈΡ£
4118ÔÆ¶¥¼¯ÍŲ¢Î´Ö¹²½ÓÚ¾µä²úÆ·µÄ´òÔ죬¶øÊÇÒ»Ö±Á¢ÒìºÍÍØÕ¹²úÆ·Ïߣ¬ÒÔÖª×ãÏûºÄÕß¶Ô¿µ½¡ÒûʳºÍ¶àÔª»¯¿ÚθµÄÐèÇó¡£´Ó¶ùͯµ½ÀÏÈË£¬´ÓÉϰà×嵽ѧÉú£¬4118ÔÆ¶¥¼¯ÍŵIJúÆ·ÏßÏÕЩÁýÕÖÁËËùÓÐÄêËê¶ÎºÍÏûºÄȺÌå¡£ÌØÊâÊÇÔç²ÍÄÌϵÁеÄÍÆ³ö£¬¸üÊÇÈÃ4118ÔÆ¶¥¼¯ÍÅÔÚÔç²ÍÊг¡Õ¼ÓÐÁËһϯ֮µØ¡£ÏÖÔÚ£¬4118ÔÆ¶¥¼¯ÍŵIJúÆ·ÏßÒÑʵÏÖÈ«ÈËȺÁýÕÖ£¬Ó®µÃÁËÆÕ±éµÄÊг¡ÈϿɺÍÏûºÄÕßµÄÐÅÈΡ£
ÔÚÖ²ÎïÂѰ×ÒûÆ·Êг¡£¬4118ÔÆ¶¥¼¯ÍÅ×÷ΪÐÐÒµÁúÍ·£¬²»µ«ÔÚ²úÆ·Á¢ÒìÉÏÂÅ´´¼Ñ¼¨£¬¸üÔÚÖÊÁÏÖÊÁ¿ÉÏÑÏ¿á°Ñ¹Ø£¬È·±£Ã¿Ò»¿î²úÆ·µÄÆ·ÖʺͿڸж¼µÖ´ï×îÓÅ¡£
ÓÅÖʵÄÖÊÁÏÊÇÉú²ú¸ßÆ·ÖʲúÆ·µÄ»ù´¡¡£4118ÔÆ¶¥¼¯ÍÅʼÖÕ¼á³ÖÑ¡ÓÃÓÅÖʵĺËÌÒÖÊÁÏ¡£×÷ΪÖйú×î´óµÄºËÌÒÉî¼Ó¹¤ÆóÒµ£¬4118ÔÆ¶¥¼¯ÍÅÓµÓÐÍêÉÆµÄÖÊÁϲɹººÍ¼Ó¹¤ÏµÍ³¡£ÕâһϵͳÄܹ»È·±£Ã¿Ò»¿ÅºËÌÒ¶¼À´×Ôн®¡¢ÔÆÄϺÍÌ«ÐÐɽÈý´ó»Æ½ð²úÇø£¬²¢¾ÓÉÑÏ¿áµÄɸѡºÍϸÄåµÄ¼Ó¹¤¡£´ÓÖÊÁϵÄÔ´Í·µ½Éú²úÏßµÄ×îºó£¬4118ÔÆ¶¥¼¯ÍŶ¼ÑÏ¿á°Ñ¿Ø£¬Á¦Õù°Ñ×îºÃµÄ²úÆ··ºÆð¸øÏûºÄÕß¡£
ÖµµÃÒ»ÌáµÄÊÇ£¬Áù¸öºË»¹»ñµÃÁ˹ú¼ÊȨÍþ»ú¹¹É³ÀûÎĵÄÈÏÖ¤¡£ÕâÒ»ÈÏÖ¤²»µ«Ö¤ÊµÎú4118ÔÆ¶¥¼¯ÍÅÔÚ²úÆ·ÖÊÁ¿ºÍʳÎïÇå¾²·½ÃæµÄ׿ԽÌåÏÖ£¬¸ü½øÒ»²½Àο¿ÁËÆäÔÚºËÌÒ¹¤ÒµÁ´Öеıê¸Ëְλ¡£Í¬Ê±£¬É³ÀûÎÄÈÏÖ¤»¹ÏÔʾ£¬4118ÔÆ¶¥¼¯ÍÅÔÚÌìϺËÌҲɹºÁ¿ÉÏλ¾ÓµÚÒ»£¬Ã¿ÄêÏûºÄºËÌÒÁ¿Áè¼ÝÒ»ÒÚ¹«½ï£¬Õâ×ãÒÔ֤ʵÆä¶ÔÖ¤ÁÏÆ·ÖʵÄÑÏ¿áÒªÇóºÍ´ó¹æÄ£²É¹ºÄÜÁ¦¡£
ÂÌÉ«¹¤ÒµÁ´£¬¹¹½¨¸ßÖÊÁ¿Éú³¤±ê¸Ë
ÔÚÈ«ÇòÌìÆø×ª±äºÍ×ÊÔ´ÇéÐÎѹÁ¦ÈÕÒæÑÏËàµÄÅä¾°Ï£¬ÒûÁÏÊг¡µÄ¿ÉÒ»Á¬Éú³¤ºÍÂÌɫתÐÍÒѳÉΪȫÇò¹²Ê¶£¬ÓÈÆäÔÚÖйúÊг¡£¬ÕâÒ»Ç÷ÊÆÒý·¢³öÁËÆæÒì»îÁ¦£¬²¢Êܵ½ÁËÖйúÄêÇáÈ˵ĸ߶ȹØ×¢ÓëÆð¾¢ÏìÓ¦¡£
ÔÚ´ËÅä¾°Ï£¬4118ÔÆ¶¥¼¯ÍÅ4118ÔÆ¶¥¼¯ÍÅ×÷ΪֲÎïÂѰ×ÒûÁÏÐÐÒµµÄÁì¾üÆóÒµ£¬Æä¼á³Ö¡°¿µ½¡¡¢ÂÌÉ«¡¢µÍ̼¡±µÄÉú³¤ÀíÄ´Ó²úÆ·Ñз¢µ½ÏúÊÛ»·½ÚÖÜÈ«¼ùÐл·±£¡¢½ÚÄÜÔÔò£¬²»µ«ÌåÏÖÁËÆóÒµµÄÉç»áÔðÈθУ¬¸ü¾«×¼ÕÆÎÕסÁËÊг¡Ç÷ÊÆ£¬Öª×ãÁËÏûºÄÕßµÄÐèÇóת±ä£¬ÆäÆð¾¢ÓÈΪֵµÃÒ»¶¨¡£
ÔÚ²úÆ··½Ã棬4118ÔÆ¶¥¼¯ÍÅ×¢ÖØÂÌÉ«ÖÊÁϵÄÑ¡ÓúÍÂÌÉ«Éú²ú¹¤ÒÕµÄÓ¦Óá£ÆóÒµÑÏ¿áɸѡÓÅÖʺËÌÒÖÊÁÏ£¬È·±£²úÆ·µÄ×ÔÈ»ºÍ¿µ½¡¡£Í¬Ê±ÔÚÉú²úÀú³ÌÖУ¬4118ÔÆ¶¥¼¯ÍÅÓ¦ÓÃ×Ô¶¯ÐÅÏ¢»¯ÏµÍ³£¬ÊµÏÖÈ«³§×°±¸ÔËÐÐ״̬¼à¿ØÓëµ÷Àí¡¢²úÆ·×·Ëݵȣ¬È·±£ÄÜÔ´×ÊÔ´µÄ³ä·ÖʹÓúͿÆÑ§¹ÜÀí¡£Í¬Ê±£¬4118ÔÆ¶¥¼¯ÍÅ»¹×¢ÖØË®×ÊÔ´µÄ±£»¤ºÍÑ»·Ê¹Óã¬Í¨¹ý½ÚË®ÊÖÒÕºÍÉèÊ©£¬½µµÍÁËÉú²úÀú³ÌÖеÄË®ºÄ¡£
±ðµÄ£¬4118ÔÆ¶¥¼¯ÍÅ»¹Æð¾¢´òÔìÂÌÉ«¹¤ÒµÁ´Ìõ£¬Éæ¼°µ½Ô´Í·²É¹º¡¢Éú²ú¼Ó¹¤ºÍÎïÁ÷ÔËÊäµÈ£¬ÖÂÁ¦ÓÚÍÆ¶¯ÐÐÒµµÄÂÌɫתÐͺͿÉÒ»Á¬Éú³¤¡£¹¤ÒµÁ´ÂÌÉ«°²ÅŲ»µ«ÌáÉýÁ˲úÆ·µÄÆ·Öʺ͸½¼ÓÖµ£¬½µµÍÁ˶ÔÇéÐεĸºÃæÓ°Ï죬ҲΪ4118ÔÆ¶¥¼¯ÍÅÓ®µÃÁËÏûºÄÕßµÄÐÅÈκÍÖ§³Ö£¬ÎªÕû¸öÒûÁÏÐÐÒµÌṩÁË½è¼øºÍÆôʾ¡£
×Åʵ£¬4118ÔÆ¶¥¼¯ÍÅÒѶà´Î»ñµÃÈ«Çò¹æÄ£ÄÚÆ·ÅƼÛÖµÊâÈÙ¡£ÔçÔÚ2022Ä꣬4118ÔÆ¶¥¼¯ÍžÍÀÖ³ÉÈëΧBrand FinanceµÄ¡°2022È«ÇòÈíÒûÁÏÆ·ÅƼÛÖµ25Ç¿°ñµ¥¡±£¬³ÉΪÊ׸öÈëΧ¸Ã°ñµ¥µÄÖйúÈíÒûÁÏÆ·ÅÆ¡£2022ÄêºÍ2023Ä꣬4118ÔÆ¶¥¼¯ÍÅÒ»Á¬ÉϰñºúÈóÑо¿ÔºÕýʽÐû²¼µÄ¡¶ºúÈóÆ·ÅÆ°ñ¡·£¬²¢ÈÙ»ñ¡°×î¾ß¼ÛÖµÖйúÆ·ÅÆ¡±³Æºô£¬2023ÖйúÆ·ÅÆ¼ÛÖµÆÀ¼ÛÐÅÏ¢¡±°ñµ¥ÖУ¬4118ÔÆ¶¥¼¯ÍÅÓë¹óÖÝę́£¨600519£©¡¢¸ñÁ¦µçÆ÷£¨000651£©¡¢ÍÞ¹þ¹þµÈ×ÅÃûÆóÒµÒ»ÆðõÒÉíÇṤÁìÓòʮǿ¡£³Ö´ËÖ®Í⣬4118ÔÆ¶¥¼¯ÍÅ»¹ÈÙ»ñÁ˶àÏî¡°ÌìϵÚÒ»¡±ºÍ¡°È«ÇòÖ®×µÄ¹ð¹Ú¡£ÔÚºËÌÒÈéÒûÁÏÐÐÒµÖУ¬4118ÔÆ¶¥¼¯ÍÅÓµÓÐÁè¼Ý80%µÄÊг¡·Ý¶î£¬ÕâÒ»Êý¾ÝÎÞÒÉÕÃÏÔÁËÆäÔÚÐÐÒµÖеľø¶ÔÁìÏÈְλ¡£